Digital Marketing Specialist

Coordinate, planning and executing Digital Marketing Plan in accordance to general marketing guidelines for all Continental Group Brands in South America scope. 
Delivering reports to follow up strategy and efficiency of plan implementation in order to leverage the brand value and position in SAM region.

• Lead and manage the Ercotires ecommerce strategies to drive online sales and brand visibility. Oversee product listings, ensure accurate and engaging content, and collaborate with sales teams to optimize digital presence on retail partner sites. Analyze and report on eCommerce KPIs, continuously identifying opportunities for improvement to enhance the customer experience and meet revenue targets.
• Stablish KPIs, set target audiences, content creation, advertising strategies (Programmatic, social media, SEM, Retail) for TT SAM and PLT for Ecuador and Colombia
• Receive Budget, Plan the best allocation for the objetives, Execute and Optmization for Google Ads , Meta Ads, Zander/Globo Programmatic, Retail Media and others for TT SAM region
• Develop strategies for influencer and branded content. Define the content, schedulling, ways to promote the message.
• Management of the digital marketing agency for Ecuador and Colombia with the development of briefing, monitoring of activities and approval of deliveries.
• Action planning on Social Networks - Instagram, Facebook and Youtube
  • Analyze reports
  • Approvals guidelines
  • Briefing content development 
  • Agency contact (when necessary)
• Prospect opportunities of investment, Support budget strategy implementation and work with digital marketing team  to ensure a unique Continental DNA at the market.
• Suppport contact for AEM managing and editing of websites of all Brands in SAM region. Creation of Landing pages, Translation and adaptation of the sites for and others.

• Higher education, adm, marketing or similar
• Fluent english
• Digital Marketing Expert
• E-commerce Expert

Ready to drive with Continental? Take the first step and fill in the online application.

Continental develops pioneering technologies and services for the sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machinery, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.