CN_Brand Communication Manager

담당 업무

Leads the communication of company’s customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating company brand’s equity with customers by delivering effective and compelling messaging to market.


Ensures growth across key brand dimensions including brand awareness, brand reputation, brand loyalty, sales, market share, profitability and customer acquisition through effective marketing materials, media platforms, and campaigns


Communication Strategy

▪ Lead cross-stakeholder discussions and synthesize the insights to identify brand positioning and to populate brand communication stragety.

▪ Secure input and cross stakeholder viewpoints in order to develop a robust and accurate customer Journey.

▪ Ensure all strategies and tactics are aligned in order to drive momentum of strategic brand objectives.          

 PR & Media Relations   

▪ Develop PR strategy and plan according to APAC, corporate and Global Guidelines and maintain good relationship with media.          

▪ Propose and implement public relations content and deployment that establish and enhance corporate/brand reputation and visibility

▪ Media monitoring. Issue/Crisis management to protect corporate image. Improve issue/crisis management process.

▪ Lead PR campaigns to communicate Continental Technology and improve brand buzz in the market.         

Brand Management                      

▪ Unify brand guideline, brand logo standard, brand image material guideline  

▪ Integrated all brand & product & service related key vision to easily get and use.

▪ Positioning Continental/GT/Viking in the market, make target audience profile

▪ Brand protection from logo, color, word use etc., safeguard consistent brand image throughout integrated marketing communication.

Digital Strategy & Implementation

▪ Lead media strategy, leverage O2O media & set up media matrix to build brand awareness, brand famarity and product knowledge.

▪ Work out media tactics for campaigns and long-term regular media buying (online & offline) to drive traffic for O2O channel.   

▪ Monitor media and consumer voice online and manage issue/crisis.                                                                                           

▪ Media data management, analysis and tracking to optimize TA group and increase media effectiveness.                     

Social Communication   

▪ Develop social strategy of China, adopting and contributing to APAC communication strategies. 

▪ Operate social official account and official website to increase fans and brand influence to consumers.

▪ Propose and implement social media activities to have positive interaction with netizen.               

 Creatives and PoS          

▪ Define the touch points internally and externally most effective way

▪ Maintain and Develop these medium, innovate these medium with the consumer insights

▪ Provide strategic foundation and creative direction to agencies to ensure innovation and efficiency.  

Team and project management 

▪ Manage the team resource vs. initiative planning and execution coaching and supervision  

▪ Team motivation and prioritization and coaching with the business objectives and communication objectives aligned    

▪ Make sure of implementation & buy in of stakeholders through project management     

Budget and Process Management

▪ Propose annual budget plan.

▪ Implement marketing activities in strict compliance with budget and company process.  

▪ Adapt budget plan in case of change of business scenario.    

▪ Measure Marketing efficiency through proper KPIs and install processes of continuous improvements                          

자세히 보기 간단히 보기

지원자 프로필

Bachelor's degree Msc in Marketing Management Practice

Good in English and communication

Over 5 years experience in digital and social communications

Be able to lead cross functional project independently

Vendor management experience with advanced digital & social management knowledge

Over 5 years experience in project or process management

Advanced experience in cooperation with external customers and vendors

Experienced in leading new business project

Work as project leader over 3 years

Multi-international company working or cooperation experience

자세히 보기 간단히 보기

처우 조건

Ready to drive with Continental? Take the first step and fill in the online application.

자세히 보기 간단히 보기

기업 소개

大陆集团专业开发前沿性技术与服务,以人和货物运输为着眼点,致力于打造可持续且可联动的交通方式。集团成立于 1871 年,作为一家科技企业,它负责为车辆、机器、交通及运输行业提供安全、高效、智能且经济实惠的解决方案。2022 年,大陆集团实现营收 394 亿欧元,目前在全球 57 个国家和市场地区雇用约 20 万名员工。

자세히 보기 간단히 보기

“SmartRecruiters 계속하기"를 클릭하면 독일의 SmartRecruiters GmbH에서 운영하는 콘티넨탈 AG의 채용 포털을 방문하게 됩니다. 이 포털에서 제출된 모든 개인정보에 관한 개인정보처리자는 콘티넨탈 AG입니다. 이 포털에서 지원서를 제출하면 귀하는 다음 사항에 동의한 것으로 간주됩니다:

  • 콘티넨탈 AG가 현지 법인의 채용 목적을 위해 귀하의 성명, 국적, 연락처, 이메일 주소, 경력, 학력 등 이력서 기재 정보, 추천인 정보를 수집 및 이용하고, 위 목적이 완전히 달성될 때까지 수집된 개인정보를 보유하는 것에 동의합니다.
  • 콘티넨탈 AG가 수집한 위 개인정보를 채용 절차를 위하여 계열사(구체적 내용은 개인정보 처리방침 참고)에 제공하고, 위 계열사가 채용 목적을 완전히 달성할 때까지 보유하는 것에 동의합니다.
  • 귀하는 위 사항에 대한 동의를 거부할 권리가 있지만, 거부할 경우 귀하의 지원서가 제출되지 못할 수 있음을 알려드립니다.
SmartRecruiters로 계속하기