O2O 2.0 Operation Specialist

[Job Description]

2.0 Platform operation

▪ Meet growth targets for sales metrics such as traffic leads, CR, tire volume etc.

▪ Communicate with platform & vendor on daily operation, sales plan and execution of activities and campaigns (both to B and to C)

▪ Formulate operational plan based on characteristics of each platform and assign the plan to corresponding vendor

▪ Monitor vendor's daily operation to ensure the brand equity and business target are well addressed.

▪ Responsible for keeping tracking and updating monthly campaign

▪ Track performance of 2.0 role model shops from both 2.0&retail excellence perspective

▪ Archive supportive documents related to 2.0 projects

Reporting

▪ Track and analyze competitions in 2.0 platforms, business analysis & reporting

▪ Ongoing analysis of key business metrics including but not limited to GMV, CR and ATV, etc.

▪ Deep understanding and research on 2.0 platforms' rules, business intelligence, commercial terms and regulations

Project Management

▪ Build high-effective relationship with responsible platform and be familiar with the platform operation mode and be sensitive to business intelligence of industry/platform/competitors.

▪ Project management and implementation

Others

▪ Other ad hoc tasks assigned by supervisor

▪ Other Project initiation and implementation

▪ College degree or equivalent preferably marketing or O2O or ecommerce platform background

▪ Good in English and communication

▪ Experience in managing O2O business

▪ 3 years working experience on channel & e-business with Multi-national company is a plus, within Auto industry is a plus

▪ Vendor management experience

▪ Process experience of ecommerce operation

▪ Advanced experience in cooperation with external customers and vendors

▪ Team working experience is a plus

▪ Multi-international company working or cooperation experience is a plus

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