Communications Performance & Event Management

工作职责

As your BA’s Communication Performance & Event Manager, you will be responsible for measuring and evaluating the success of marketing and internal communication activities, as well as select, execute and evaluate impactful events within China. This way, you will play a vital role in the development and implementation of key performance indicators (KPIs) for marketing communications, which will enable your BA to track the success of all internal and external communication measures and especially events.

Strategy

▪regularly check and align the BA’s communication and marketing activities with relevant stakeholders based on measurement outcomes

Reporting

▪prepare reports for relevant stakeholders, including e.g., the BA’s top management and your BA’s Marketing and Internal Communications team

Benchmark

▪benchmark and monitor the communications activities of relevant competitors

Collaboration 

▪ collaborate and align closely with our IT as well as central and other BA's Communications Performance Analysts on KPIs, tools, and frameworks and by e.g., taking part in relevant councils on sector level
▪select and manage relevant service providers and agencies
▪manage external data analytics and marketing controlling agencies and service providers.

Performance Controlling

▪ define success criteria (KPI) for measuring the effectiveness of your BA's marketing and internal communications' efforts
▪ build a centralized KPI dashboard to provide instant feedback and advise on communication measures

Event Management

▪ Manage all fairs and events your BA organizes or participates in to showcase your BA’s products and services, demonstrate your BA’s expertise, and interact with your defined target audiences in China
▪ Steer the preparation, coordination, execution, and follow-up of cross-BA driven fairs and events in cooperation with other BA’s Brand and Event Managers.
▪ Are responsible for the creation, maintenance, and renewal of product demos and exhibits

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你的档案

Education / Certification

University degree in the field of Data Analytics, Finance, Communications, Marketing, Business Administration or comparable qualification

Professional Experience
(Variety of Functions, Variety of Business, General Management Experience)First experience in communications, marketing, or data analytics with a focus on measurement and evaluation

Strong analytical skills, with experience in data visualization and dashboarding ​​                    Hands-on-Mentality​
High level of resilience and the ability to adapt quickly to changing conditions​

Project and/or Process Experience

Excellent organizational skills and ability to manage multiple projects and priorities
Ability to work collaboratively with a diverse group of stakeholders
Familiarity with project management tools and software
Strategic thinking and ability to develop and implement effective communication strategies
Excellent project management and communication skills, with the ability to collaborate effectively with cross-functional teams and external agencies
Knowledge of key analytics tools such as Google Analytics, Brandwatch, and Power BI​Quick grasp of new concepts

Intercultural / International Experience

first experience in working within international teams​                                                         
Fluent in written and spoken English                                                                                            High level of commitment and understanding of different stakeholder communication requirements​

Ability to build and move within organizational independent networks​

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我们可以提供

Location in China

Ready to drive with Continental? Take the first step and fill in the online application.

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关于我们

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.

The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of “smart and sustainable solutions beyond rubber,” the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services. 

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