Content Creator - USA/CAN

As one of Continental's Industrial Solutions AMERICAS Content Creators, you are responsible for a holistic, coherent, and effective content strategy and its execution.

Strategy 

• Create messages and stories for your BA's target groups based on your profound customer and product know-how.
• Take ownership of one or more specific topic, including conducting research, building a network of knowledge holders, and gathering information​.
• Develop a consistent storyline for the chosen topics, including creating basic materials (such as messaging frameworks, briefings, and whitepapers) in conjunction with external service providers and channel owners​.  
• Develop, maintain, and update target driven social media content.
• Develop, maintain and update search engine optimized content for our sector's company website www.continental-industry.com and possible 2nd and 3rd line brand websites.
• Develop, maintain and update content for BA specific applications, e.g., customer portals or product demos.
• Develops email marketing campaigns and manage email content calendar
• Owns Conti distribution channels and decides how to disseminate story/news based on audience & goals

Collaboration

• Work with other BA’s Content Creators to align distribution strategies for each topic.
• Take part in relevant councils on sector level.
• Partner with Product Marketing Team on the creation and coordination of marketing materials and product launches
• Partner with service providers (video production, ad agency)

Marketing Communications

• Develops comprehensive product styleguide
• Final reviewer of communications for consistency of voice and styleguide adherance 

• University degree in the field of Communications, Marketing, Journalism, or comparable qualifications                                    
• 5+ years of experience in communications or related field      
• Strong analytical and research skills to identify trends and insights to develop effective and holistic content strategy
• Knowledge of internal and digital communication channels; experience in media & public relations as a plus
• Experienced in complex matrix organizations
• High level of commitment and understanding of different stakeholder communication requirements
• Hands-on-mentality
• High level of resilience and the ability to adapt quickly to changing conditions
• Quick grasp of new concepts
• Ability to build and move within organizational independent networks    

Legal authorization to work in the U.S. is required. Continental will not offer visa support now or in the future.

Continental will not offer relocation assistance for this opportunity.

All your information will be kept confidential according to EEO guidelines.

Preference given to candidates living in or near Fairlawn, Ohio. 

EEO-Statement:

EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to Careers@conti-na.com or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

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Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.