Event & PR coordinator

Purpose: To give support in every MKT event and Public Relations strategies for PLT, TT, CST and 2W.

Responsibilities:

1. EVENTS

• Organizing and coordinating events, exhibitions, interviews, and company workshops
• Implementation of events and expos aligned to  comercial objetctives (national events and Central America), for PLT, TT, 2W and CST.
• Managment of budget defined for events and sponsoring
• Propose and develop booth and the onsite activations for the events and sponsoring
• Supports employee events not related to marketing and sales
• Defintion on KPIs to track events/ sponsorings/ partnerships effectiviness 
• Coordinates and supervise in situ execution on defined and approved activities.
• Administrative tasks include departmental events calendar, event summary, post mortem with ROI analytics and actionable recommendations
• Hospitality (event accommodations, entertainment venues, activities)

2. PR

• Create strategic alliance with other brands to boost premiumness
• Manage content for all our B2C websites related with product, campaigns, branding and sponsoring 
• Cultivating strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.
• Monitoring media coverage
• Organizing press conferences
• Analyzing the outcome of public relations campaigns and reporting the findings to management.
• Create a plan to bring visibility of the brand strategies 

3. Administrative

• Negotiation with vendors, purchase orders, invoicing and payment tracking with controlling and purchasing
•  B2B bases creation and update
• Application and follow up of compliance policies

Bachelors Degree in the following fields: Administration, Public Affairs, Marketing or similar.

Advanced English level.

Experience:

3-5 years of experience in similar positions doing

• Coordinating events in general
• Sponsorships
• Public Affairs, press conferences and media
• Brand Strategy and Positioning
• KPI Management 

Desirable:

• Market Knowledge
• Supplier administration
• Warranty policy application

SG 10

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