Event & PR coordinator

Descrição da função

Purpose: To give support in every MKT event and Public Relations strategies for PLT, TT, CST and 2W.

Responsibilities:

1. EVENTS

  • Organizing and coordinating events, exhibitions, interviews, and company workshops
  • Implementation of events and expos aligned to  comercial objetctives (national events and Central America), for PLT, TT, 2W and CST.
  • Managment of budget defined for events and sponsoring
  • Propose and develop booth and the onsite activations for the events and sponsoring
  • Supports employee events not related to marketing and sales
  • Defintion on KPIs to track events/ sponsorings/ partnerships effectiviness 
  • Coordinates and supervise in situ execution on defined and approved activities.
  • Administrative tasks include departmental events calendar, event summary, post mortem with ROI analytics and actionable recommendations
  • Hospitality (event accommodations, entertainment venues, activities)

2. PR

  • Create strategic alliance with other brands to boost premiumness
  • Manage content for all our B2C websites related with product, campaigns, branding and sponsoring 
  • Cultivating strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.
  • Monitoring media coverage
  • Organizing press conferences
  • Analyzing the outcome of public relations campaigns and reporting the findings to management.
  • Create a plan to bring visibility of the brand strategies 

3. Administrative

  • Negotiation with vendors, purchase orders, invoicing and payment tracking with controlling and purchasing
  •  B2B bases creation and update
  • Application and follow up of compliance policies
Mais informações

Requisitos

Bachelors Degree in the following fields: Administration, Public Affairs, Marketing or similar.

Advanced English level.

Experience:

3-5 years of experience in similar positions doing

  • Coordinating events in general
  • Sponsorships
  • Public Affairs, press conferences and media
  • Brand Strategy and Positioning
  • KPI Management 

Desirable:

  • Market Knowledge
  • Supplier administration
  • Warranty policy application
Mais informações

O que oferecemos

SG 10

Ready to drive with Continental? Take the first step and fill in the online application.

Mais informações