Brand & Communications Team Lead ( Focused to Marketing )

BRAND STRATEGY

• Responsible for driving the integrated marketing and communication strategy for PLT, TT, CST and 2W
• Brand brief, market situation, buyer persona, brand awareness  (Continental, General Tire and Euzkadi) 
• In charge to develop of specific communication actions accordingly for each sales channels. Development of all communication materials that will support product sales towards the B2B/B2C
• Develop, approval management and presentation of the marketing plan (TT, PLT) to Managing Director, commercial team and agencies.  In addition to presentation to the BA
• Campaigns strategy, execution and follow up with specific agencies according to Brand Strategy. (Creative, PR, Digital) 
• Communication Budget Management (PLT, TT, CST and  2W) / Monthly tracking and follow up
• CST strategy, budget and implementation follow up
• 2W strategy, budget and implementation follow up
• TPF (Tire Purchase Funnel) analysis and communication to marketing and commercial team
• Product launching. 360 strategy communication-campaign-event for the B2B/B2C/media  (develop, organizing and executing through agency)

MEDIA PLAN PLT, 2W, TT, CST BRANDING

• Definition of core message and target audience per division aligned with comercial strategy and purchase funnel strategy
• Media plan per national campaign: objective, strategy and mix 
• Ensure that the campaign, mechanics and participating distributors are communicated on website, Contishop and that editable materials are available in contilink
• Production: Video, audio or product shooting execution (supplier management) 
• Presentation and communication documents for sales team according to each channel/division
• Development, implementation and monitoring of communication by division
• KPIs definition and tracking of every media plan developed
• Americas TT digital project, content needs, communication strategy develop and synergies
• Post buy report and analysis. KPIs management, Dashboard follow up

DIGITAL & SOCIAL MEDIA

• Develop and leading implementation and monitoring of Brand strategy for each digital & social network
• Creating a content marketing strategy  to engage with customers building brand awareness
• Digital training and support to the B2B strategy. Taylor made strategy for top clients
• Website content (translation and update) and SEO/SEM strategy
• New website project. Responsible for content in this market. Reports to Global.
• KPI definition: follow up and monitoring for Agencies administration
• Digital & SOCIAL MEDIA Americas support and follow up meeting. Americas meeting report on results, demographics, best practices, trends and next steps in SM
• Support: ecommerce media strategy; execution and postbuy (analytics, google console)
• Media outlet. Relationship, service proposal analysis, product exchang

OTHERS

• Responsible to supervise and coordinate all Trade activities to implement marketing strategy
• Support all process on Sponsorhips (planning, documentation, sell in /sell out activities coordination, event organization, evaluation
• Develop and implement PR strategy
• Annual marketing event planning and coordination / process implementation and KPIs follow up
• National Sell out campaigns evaluation for each channel
• Marketing programas definition, implementarion and review / KPIs follow up
• Compliance Controls accomplishement

• Professional Degree completed.
• At least 3 Professional Experience in related field.
• Previous experience in Marketing agencies will be a strong plus. ( PR Brand and communications )
• Leadership Experience.
• Negotiation Experience.
• Marketing Campaigns. ( End to End process )
• Market Knowledge.
• E-commerce
• Advanced English skills ( interviews will be in english ).
• Budget Management.
• Brand Strategy and Positioning.
• Customer Centricity
• Market and competitor forecasting.
• Customer Journey Design.

At Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.

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Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.