Customer Marketing Specialist

The Role:

Support the Customer Marketing Manager in developing, delivering and executing innovative & added value business development initiatives as well as trade and retail marketing support to deliver against the defined marketing objectives, drive customer loyalty & support profitable sales growth. 

Responsibilities:

• Develop and implement pioneering industry-leading business development & trade activation initiatives designed to improve our customers' (aka tyre retailers) business and deliver mutual sales growth.
• Working with the sales team to deliver the agreed B2B and B2B2C business development initiatives (online and offline) for selected key Passenger (car, van & 4x4 tyres) and Commercial Tyre (truck, specialty tyres) customers.
• Identify & propose affinity marketing opportunities that support the values of Continental & its brands and support the business  development of our customers.
• Support the Customer Marketing Manager in developing marketing activities and events for selected key customers (aka tyre retailers). 
• As required, support the Customer Marketing Manager to sell-in, implement & review relevant business development & trade activation solutions with selected key customers.
• Support the Customer Marketing Manager in developing impactful POS, merchandise & branding for: 
  - Customers' retail sites, vehicles, employees, etc.
  - Own equity, Conti360 & Conti Industrial Services networks sites, vehicles, employees, etc.
• Liaise & exchange with central & other European Business Development & Retail solutions teams.
• Ensure Customer Marketing plans are fed into the internal communication process for marketing activities.
• Work indirectly with selected customers through account managers in a coaching, advisory and supportive role to sell-in, implement & review relevant business development & trade activation solutions. 
• Work closely across the marketing teams to ensure consistency & integrated approach.
• Work with BI Analyst to provide reporting on effectiveness of Continental's customer marketing activities as well information on competitor activities.
• Monitor costs and work within budget set by Customer Marketing Manager.
• Management of external agencies, incl. activity briefing, steering, service level measurement.
• Monitor effectiveness of all customer marketing activities according to agreed KPI's to measure performance.
• Follow Continental’s Code of Conduct and operate in accordance with the 8th EU Directive. 
• To monitor and ensure consistency in use of all Continental AG’s brand identities. 
• To contribute towards the definition of CTG’s brand and corporate values

Qualifications, Skills and Experience required:

• Professional qualification in marketing or related field (ideal). 
• Good understanding of the full marketing mix.
• Experience in B2B and B2B2C Retail / Trade Marketing.
• Strong writing skills in English, proof reading  & attention to detail.
• Fluent in English with strong verbal communication skills
• Up to date with latest trends and marketing best practices.
• Ability to successfully manage multiple work streams / projects simultaneously.
• Proactive, innovative and able to take the initiative.
• Proven marketing experience, ideally in retail and/or B2B and B2B2C marketing.
• Business Development / Customer Marketing experience.
• Agency management or agency background.

• Full UK driving licence.
• Attending customer events that occasionally take place on weekends incl. overnight stays (time back in LIEU).
• Competitive salary and benefits package. 
• Learning and development opportunities.  
• Must be able to work in the UK and have the right to do so.
• Hybrid working pattern available (3 days in the offices & 2 working from home)
• Closing date: Tuesday 1st April 2025

Ready to drive with Continental? Take the first step and fill in the online application.