CN_Senior Social Communication Specialist

Contribute to China marketing by creating social Comms excellence in the fast changing and unique social media landscape; continuously driving consumer preference and engagement with Conti through consumer centric contents and campaigns. Responsible for Conti and 2nd brand official website and social accounts including WeChat (2C & 2B), WeChat video, Weibo, Tiktok, Redbook, Bilibili, and lead agency on both always on content planning & creation and social campaigns. Implement social content & campaign according to MKT & Brand Communication priorities.

To reach to wider TA on social media and turn them into Conti fans through attractive contents and WOM campaigns.

 Social Retainer

 ▪ Develop social retainer strategy and content planning aligning with MKT priorities.

▪ Create social content customized for each platform to maximize Social Comms results.

▪ Responsible for owned platforms daily operation, including but not limited to Conti and 2nd brand WeChat (2C & 2B), WeChat video, Weibo, Tiktok, Redbook, Bilibili etc.

▪ Keep explore and recommend new online marketing channel to optimize social Comms

 Social Campaign

▪ Lead social campaign to increase Conti SOV and brand preference.

▪ Supervise agency to set measurable KPI and track closely in every campaign to maximize ROI.

 Website Management

▪ Regular website and intranet content update.

▪ Website daily maintenance and optimization.

 Ad-hoc Project

▪ Participate and contribute as Social Comms expert, such as IMC campaign support, internal Comms project when in need

BA in business or literature.

Excellent in both English and Chinese writing.

Above 3 years experience in social Comms, familiar with Chinese social landscape.

Proven track record on social content creation, accounts operations and social campaign.

Excellent in project & process management.

Rich experience in vendor management and external partner collaboration.

Able to lead social campaigns, and collaborate with other Comms functions to seek their support.

Premium international brand work experience prefered.

Active social player with established personal social brand preferred;

Favor of driving preferred.

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