Trade Marketing & BTL Analyst

• Assist in the design, implementation, and follow-up of trade marketing campaigns and promotions across sales channels (modern trade, traditional trade, B2B, e-commerce, etc.).
• Coordinate with sales teams to tailor activities per channel to ensure relevancy and effectiveness.      
• Analyze sell-in and sell-out data to identify trends, gaps, and opportunities.
• Monitor competitor activities and promotional tactics to inform strategy.                                                 
• Support the development and distribution of POS materials and visual merchandising elements.
• Track and report the effectiveness of in-store activations and display execution.                                    
• Track the trade marketing budget for Ecuador ensuring responsible, strategic use of funds.
• Evaluate the return on investment (ROI) of trade activities and recommend data-backed adjustments to improve efficiency and impact.                                                                                                             
• Work closely with marketing, sales, product, and supply chain teams to ensure alignment and timely execution of trade initiatives.
• Manage promotional merchandise and stored products to ensure optimal use, availability, and rotation across campaigns.
• Collaborate with logistics, suppliers, and agencies to track inventory levels, avoid obsolescence, and optimize storage costs.
• Ensure alignment between product availability and trade campaign requirements to support budget efficiency and execution excellence.                                                                                                     

• Bachelor’s degree in Marketing, Business Administration, International Business, or related fields.
• Minimum two years of experience in trade marketing, sales analysis, or related functions. 
• Experience managing trade marketing projects and operational processes, including campaign execution, merchandising deployment, and inventory rotation.
• Demonstrated leadership working with external stakeholders, such as promotional material suppliers, creative agencies, distributors, and third-party logistics providers.
• Fluent in English (mandatory).
• Experience with ERP/CRM systems (Salesforce) is a plus.
• Advanced Excel skills (pivot tables, lookups, dashboards).

Ready to drive with Continental? Take the first step and fill in the online application.

A Continental desenvolve tecnologias e serviços pioneiros para a mobilidade sustentável e conectada de pessoas e seus bens. Fundada em 1871, a empresa de tecnologia oferece soluções seguras, eficientes, inteligentes e acessíveis para veículos, máquinas, tráfego e transporte. Em 2022, a Continental gerou vendas de 39,4 bilhões de euros e emprega atualmente cerca de 200 mil pessoas em 57 países e mercados.